Ziv nissimov

Founder

Ziv is an entrepreneur from Los Angeles, California who has always had a passion for designing products. Drawing inspiration from his family and their four decades in the watch industry, Ziv sought to reinvent their legacy by creating a wrist watch brand for his generation.

Puredial was launched with the debut collection, Square Legacy. This inaugural piece features strong lines and a substantial square case, offset with a curved sapphire coated glass and genuine leather straps. The Square Legacy dress watch exudes refined masculinity.

Through continued exploration of powerful and elegant design, Puredial launched the Space Compass and Powersphere collections.

The Space Compass continued to reinvent dress watch design by combining classic elements, such as open-heart sub dials and Roman numeral index, within large cases on genuine leather straps. Embracing our customers’ wishes, Puredial’s next step was to introduce a steel mesh band as an alternative to leather straps. The overall effect culminates in a uniquely commanding dress watch for men.

The Powersphere was conceived from our customers’ desire for a sport collection. The challenge was to remain faithful to Puredial’s elegant legacy while meeting the expectations of our customers’ request. The integrated stainless steel bracelet and screw corner case infused power into the Powersphere model, which has proven to be as popular as Puredial’s previous dress watch collections.

Ziv works tirelessly to challenge himself when developing new collections, continuing to honor his family’s watchmaking tradition and in time, squaring the legacy.